| Keyword / Theme | Volume MoM | Direction | Signal |
|---|---|---|---|
| Fragrance-free / unscented | +26% | ↑ Rising | Opportunity |
| Reef-safe / ocean friendly | +19% | ↑ Rising | Opportunity |
| Microplastics concern | +14% | ↑ Emerging | Watch |
| Packaging waste complaints | +18% | ↑ Rising | Risk |
| SPF in daily moisturizer | +31% | ↑ Seasonal peak | Seasonal |
"Finally a moisturizer that actually lasts through my whole shift. I work 10 hours and my skin doesn't feel tight by the end of the day. The texture is perfect — not greasy at all."
"I've been looking for something fragrance-free for my sensitive skin for literally 2 years. This is the first product that doesn't make my rosacea flare. Worth every penny."
"Great product ruined by terrible packaging. The pump broke after 3 weeks and I had to use a spoon to get the product out. For €45 I expect the bottle to last as long as the cream does."
Full reports include 20+ pages, 6 ready-to-use email templates, competitor score cards, seasonal timing recommendations, and raw quote libraries for your copywriter.